When The Scotsman Spa & Health Club partnered with Aveda, a new suite of marketing materials was required to introduce the internationally recognised wellness brand while respecting the spa’s established identity.
The project centred on the design of a treatments and packages brochure that combined Aveda’s distinctive photography, styling and visual language with the existing Scotsman Spa brand. The challenge was to create a cohesive customer experience where both brands could sit comfortably alongside one another without compromising their individual identities.
Alongside the brochure, a series of promotional materials were developed to support seasonal offers, membership campaigns and wellness packages. Together, these pieces created a consistent visual language across customer communications while reinforcing the premium positioning shared by both brands.
