When The Scotsman Spa & Health Club entered into a partnership with Aveda, a new suite of marketing materials was required to introduce the wellness brand while maintaining the spa’s established identity. The project centred on the design of a treatments and packages brochure that combined Aveda’s distinctive photography, styling and visual language with the existing Scotsman Spa brand. Alongside the brochure, a series of promotional materials were developed to support seasonal offers, membership campaigns and wellness packages. The resulting designs created a cohesive customer experience that balanced the premium positioning of both brands while communicating the spa’s expanded range of treatments and services.
