JJW Golf Algarve was created as an umbrella brand to bring together a collection of golf courses, resorts and training facilities across the Algarve under a single, cohesive identity. The challenge was to create a brand capable of representing multiple destinations while supporting cross-promotion and a more joined-up marketing approach. A flexible visual identity was developed alongside a suite of supporting materials, including a destination brochure and website, designed to showcase the breadth of the group’s golfing offering. Combining technical course information with aspirational photography, the resulting brand presents the portfolio as a unified golfing destination while retaining the individuality of each course and resort. The project demonstrates how thoughtful brand architecture can simplify complex offerings and create stronger connections between related businesses.
