When Formosa Park Apartments joined the IHG portfolio under the voco brand, a new website was required to align with the group’s established digital guidelines while showcasing the unique character of the Algarve destination. Working within the framework of the voco design system, the website was developed around a destination-led approach that placed local experiences, leisure activities and resort amenities at the centre of the customer journey. Rich photography and immersive content were used throughout to highlight the lifestyle, culture and coastline that make the region so appealing to visitors. The resulting design balances global brand consistency with a strong sense of place, creating a digital experience that promotes both the resort and the wider destination it calls home.
