When Formosa Park Apartments joined the IHG portfolio under the voco brand, a new website was required to align with the group’s established digital guidelines while showcasing the unique character of the Algarve destination.
Working within the voco design system, the website adopted a destination-led approach that placed local experiences, leisure activities and resort amenities at the centre of the customer journey. Rich photography, considered content and intuitive page structures were used throughout to inspire visitors while making it easy to explore accommodation, facilities and the surrounding region.
The resulting website balances the consistency of a global hospitality brand with a genuine sense of place, demonstrating how thoughtful user experience and destination storytelling can work together to encourage engagement and bookings.
